Email is a shared-reputation system: one bad sender hurts everyone's deliverability. So this
section has teeth:
- Consent is required. Only email people who have asked to hear from you or whom
you may lawfully contact. No purchased, rented or scraped lists. Ever.
- No spam, no abuse. No unsolicited bulk mail, phishing, malware, deceptive senders
or subject lines, or content that's illegal in the UK or in your recipients' countries. You must
comply with the laws that apply to your sending (UK GDPR and PECR, EU GDPR, CAN-SPAM, CASL, and
friends).
- Honour opt-outs. Marketing and list mail must carry working unsubscribe links
(we add RFC 8058 headers for you). Suppressed addresses stay suppressed.
- Form endpoints receive, they don't broadcast. Hosted forms exist to deliver messages
from your site's visitors to you, not to relay mail to third parties.
We monitor bounce and complaint rates per account. Sending that threatens the platform's
reputation is paused automatically. That's the kill-switch, and it's not optional. We may
suspend or terminate accounts that breach this section, without notice where the abuse is
active. If you think we got it wrong, email support@postboi.app and a human will look.